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All this is UM "Unusual Marketing"


The time has come to discard a view of the market as a one-way process from the producer to the consumer:
Markets are made of meetings, narrations, experiences to be shared, not only through the web, but also and
above all through the direct contacts that occur in physical spaces and that use objects, words, images.


Starting from that, Crownsgate_UM created a new approach, the SOCIAL NETMARKETING: a new marketing model that has identified 3 privileged media:



Words that permeate the urban space, mark the walls with slogans, stickers, posters at strategic points, attracting attention, arousing curiosity. An excellent tool to create collective maps and kindle interest around events.



Audio and video clues, testimonials. MP3’s, visual tales. Sensory inputs that add up to a tale.  



Objects, physical traces circulating in space and changing owner at predetermined intervals, so as to create itineraries and seek people’s involvement in collective projects. A valid tool for interactive games and prize drawing initiatives.